Hi, I’m Carlos Soler
I’m a Senior Motion Designer and Senior Creative Lead driven by the intersection of storytelling, strategy, emotion, and design. I believe great creative work doesn’t just look beautiful — it communicates with intention.
With experience crafting content for global brands like Verizon, Boston University, The Discovery Channel Network, Delta, Nickelodeon, and Cartoon Network, I’ve learned how to translate complex ideas into compelling visual narratives that connect with real audiences. Whether I’m building a brand from scratch, evolving an existing identity, or creating motion systems that bring campaigns to life, I approach every project with clarity, curiosity, and purpose.
My work lives at the balance point between structure and experimentation. I care deeply about brand language — how typography, color, rhythm, and movement work together to create meaning. Every detail should support the bigger story. Every frame should feel considered.
I thrive in collaborative environments where ideas are challenged, refined, and elevated. Producers, directors, stakeholders, strategists, and designers all play a role in shaping impactful work, and I value being part of that creative dialogue.
At the core of everything I create is a simple goal:
to make brands feel human, dynamic, and unforgettable.
My Approach
Lead with Vision. Execute with Precision.
I guide cross-functional teams from strategy to execution, aligning stakeholders, creatives, and production partners around a clear creative north star. From leading motion strategy at Verizon to collaborating with producers and directors across broadcast and digital agencies, I balance big-picture thinking with hands-on execution — designing, prototyping, and building alongside the team when needed.
Turn Insight into Impact
Strong creative begins with understanding. I uncover insights across brands, products, and audiences to inform strategic storytelling — whether translating complex scientific research at Boston University into accessible motion content or reinventing retail screen experiences across 7,000+ Verizon smartboards nationwide. Every decision is grounded in clarity, audience behavior, and measurable impact.
Create Across Every Medium
My work spans film, broadcast, retail environments, live events, interactive platforms, AR/VR, and social media. Whether developing launch content, immersive brand experiences, or broadcast graphics for major networks, I focus on crafting cohesive narratives that live seamlessly across channels.
Build Scalable Creative Systems
I design motion systems, brand toolkits, and adaptable frameworks that empower teams to move faster while maintaining consistency and excellence. From campaign identity systems to broadcast packages and experiential keynote decks, I create structures that elevate creative output across digital, physical, and live environments.
Simplify the Complex
One of my core strengths is transforming intricate ideas into visually compelling stories. From animating lab research and data visualization to designing product-focused retail content, I use motion, typography, and design systems to clarify, engage, and inspire.
Inspire Through Collaboration
Creative excellence thrives in collaboration. I’m comfortable presenting to executive stakeholders, articulating marketing goals through compelling creative concepts, and giving clear, actionable feedback that pushes work forward. I lead by example — bringing energy, adaptability, and craft to every phase of development.
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